Supplementary about Coca Cola Social Media Marketing

Although Coca Cola have a specific office handling the social media(and having the second most fans in social media area(see the above pic), they did admit social media failing by the Vice President, Global Advertising Strategy and Creative Excellence at the Coca-Cola Company, Jonathan Mildenhall.

As this is just a supplementary article, I wouldn't talk too much about it, if you are interested, please read this.

It also come along with a interesting story about the Coca Cola Facebook page. The current Facebook Fans page is not created by Coca Cola, it is created by 2 person(not official staff)who like Coca Cola and has group up rapidly. Here is the story detail..

These story shows that the control is very important in social media marketing and social media is customer-oriented.

At the end, I would like to share a video by Adam Brown, Coke’s Director of Digital Communications, outlined how they use social media to promote their brand.

Coca-Cola: Sharing What Matters, Adam Brown; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.

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Source:
http://www.wsi-ebizsolutions.biz/blog/cocacola-social-media-story/2009/12/
http://www.famecount.com/all-platforms/Worldwide/all/Brand
http://www.compassnewspaper.com/NG/index.php?option=com_content&view=article&id=20881:coca-cola-admits-social-media-failings&Itemid=7966
http://wearesocial.net/blog/2009/07/coca-cola-social-media-case-study/