Pros & Cons of Social Media Marketing by Coca Cola

After I done the case study of Coca Cola, I would like to talk about the Pros & Cons of Social Media Marketing.

Pros.

1. The operation cost is relatively low when compare with the traditional media, it is almost free. Even like Coca Cola Facebook website, it is managing by their Fans.

2. Two way communication, a good place to do market research and collect customers' comment.


3. Faster Feedback. It could use for testing the message.

Cons.

1. Heavy work load. You have to always update your blog, Facebook, Twitter, etc.

2. Less control. You cannot expect all comment from the user is positive. It is a difficult issue when managing the comment.



3. It may not in result to increase your sales. According a report from Consumer information company,show that 83% of the Internet population (ages 13 – 54) participates in “social media”, less than 5% turn to social sites for advice pertaining to a purchase decision.

I hope that this few articles can help you have a better idea what social media marketing is. And wish all of you have a great success when using it.

Source:
http://www.helium.com/items/1631045-website-marketing-seo-is-social-media-marketing-right-for-your-company

http://www.digital-clarity.com/blog/general/social-media-marketing-is-it-really-worth-the-effort